Prepared for Grant and the Caledonian crew by Eric Berg, crush · Download the PDF
Proposal 207 · 19 October 202601 Where we started
What we built it around.
- 01
On time and in uniform, with fully stocked vehicles.
Your own commitment line from your homepage, set up in the sky over your own black van in a sunny Calgary driveway. A red pen circles the number painted on the van's door and runs it to the Call button.
- 02
Dare tae be honest and fear nae labour.
The Robert Burns line from your careers page, beside your real crew of eight in Caledonian shirts at the van, in your black livery, your red and your tartan.
- 03
Still have Poly-B?
Your own banner question, with a grey Poly-B line strapped across a basement wall and the two things your Poly-B guide tells homeowners to check: the PB2110 marking and the joints. Every option keeps your number one tap away.
Proposal 207 · 19 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for the Calgary homeowners who already call you, so they hear about the new site, and who to call about their furnace, hot water tank or Poly-B, from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your business that picks up your line when you can't. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 18 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 207 · 19 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $395/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
$795/mo$1,438
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $643/mo. No commitment, cancel anytime.
Proposal 207 · 19 October 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. There's no WordPress and no plugins to keep patching, the usual way small-business sites get broken into. It runs on modern hosting with SSL, and every version is saved, so any change can be rolled back.
- 03
Who owns it?
You do. The site and the domain are in your name, not ours. Hosting is included and nothing renews unless you ask. If you ever want to move it, you get every file.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free, then unlimited changes are $49 a month if you want them, cancel anytime.
- 05
When do I pay?
Half ($1,750) when you say go, the rest ($1,750) when the site is live. You've seen the homepage before paying anything.
Proposal 207 · 19 October 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 18 November 2026.
Your pick01The vanSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co